Powering Progress.
Building the Future
At Saudi Crown Holding, we believe in building more than businesses, we build foundations for the future.
From the heart of the Kingdom of Saudi Arabia, we have set our sights on becoming a catalyst for transformation across sectors and borders. Whether through smart cities, sustainable infrastructure, advanced technologies, or strategic investments in Africa and the Middle East, our mission is clear: to drive progress that is bold, inclusive, and enduring.
Our projects are rooted in vision, but grounded in execution. We take pride in forming strategic partnerships, unlocking new opportunities, and delivering impactful results that align with the values of our nation and the ambitions of Vision 2030.
Thank you for joining us on this journey. The future is bright and we are ready to shape it.
Warm regards,
H.R.H. Prince Faisal Bin Turki Bin Faisal Al Saud
Chairman
Our Vision
To be the preferred choice and primary catalyst for sustainable growth in vital project sectors within the Kingdom of Saudi Arabia, through intelligent leadership and strategic global partnerships that create exceptional value for all stakeholders and contribute to a prosperous future.
Our Mission
Our mission is to lead and develop innovative and sustainable projects in the Kingdom of Saudi Arabia by building strong bridges with specialized global partners, and providing integrated solutions that combine local expertise with global knowledge to achieve the highest standards of quality and efficiency and add real value to our economy and society.
Our Team
Meet the people behind the vision—our leadership and teams driving innovation, strategy, and impact across every project we undertake.
Ali Alamri
Ali Alamri
General Manager
Strategic Leadership and Unwavering Compliance at Crown Saudi Arabia
We are proud to introduce Mr. Ali Bin Mohammed Bin Ali AlAmri, the esteemed General Manager of Crown Saudi Arabia. Mr. AlAmri embodies the values of excellence and integrity that we hold dear, bringing to our organization a wealth of experience and visionary leadership. With a distinguished career spanning over two decades, he seamlessly integrates profound legal expertise with extensive operational and administrative acumen, coupled with a comprehensive understanding of compliance and regulatory affairs.
A Distinguished Career Trajectory at Crown Saudi Arabia:
Currently serving as the General Manager of Crown Saudi Arabia, Mr. Ali AlAmri leads the company’s operational and strategic direction. In this pivotal role, he is responsible for guiding all departments towards achieving ambitious corporate objectives, developing robust growth and expansion plans, and efficiently managing resources to ensure high-level performance. Furthermore, Mr. AlAmri is instrumental in strengthening our strategic relationships with partners, clients, and regulatory bodies. His leadership ensures our unwavering commitment to the highest standards of governance and legal compliance, reflecting the company’s dedication to transparency and professionalism.
Prior to assuming the General Manager position, Mr. AlAmri held the critical role of Head of Compliance at Crown Saudi Arabia. In this capacity, he established robust internal and external compliance frameworks, policies, and procedures, diligently working to ensure the company’s adherence to all relevant local and international laws and regulations. He played a fundamental role in risk assessment, mitigation planning, and educating employees on best compliance practices, directly contributing to the cultivation of a strong culture of adherence within our organization.
A Rich Professional and Legal Background:
Mr. AlAmri’s extensive experience is built upon a solid educational foundation, holding a Bachelor’s degree in Sharia and Fundamentals of Religion from King Khalid University, which has provided him with a profound understanding of legal principles and ethics. His career path also includes significant leadership roles in the public sector, where he served as the Head of a Governorate Authority, further honing his administrative and leadership capabilities.
Beyond his contributions to Crown Saudi Arabia, Mr. AlAmri is a recognized certified lawyer and a sworn notary public by the Ministry of Justice. He possesses vast experience as both an international and local arbitrator, having successfully managed complex commercial disputes involving financial brokerage firms and joint-stock companies, underscoring his prowess in intricate conflict resolution. His membership in the International Chamber of Commerce (ICC) in Geneva and his involvement in the boards of various local and international companies solidify his standing as an expert in governance and international trade. Furthermore, he specializes in financial investigations, having previously represented the Kingdom in sensitive international claims. An active member of both the Saudi Association of Internal Auditors and the Institute of Internal Auditors (IIA), he is committed to upholding the highest standards of auditing and transparency.
Invaluable Added Value:
The presence of Mr. Ali AlAmri at the helm of Crown Saudi Arabia’s leadership is a cornerstone of our continued success. His multifaceted expertise in leadership, strategic management, compliance, law, and financial auditing, combined with his extensive network of relationships with major international entities such as Al Rajhi Bank, Polat Construction (Turkey), China Power Engineering Consulting Group, and Piccinini S.P.A. (Italy), provides our company with a unique competitive advantage. We firmly believe that his leadership will drive our capacity for innovation, foster sustainable growth, and deliver exceptional value to all our clients and partners.
Khaled Andrawes
Khaled Andrawes
Architect & Senior Project Manager
Khaled Andrawes is a seasoned architect and senior project manager with over two decades of distinguished experience in architectural design, project execution, and leadership across the Middle East and Europe. Holding dual Jordanian-Italian nationality, he earned his Master’s Degree in Architectural Engineering and Planning from the renowned IUAV University of Venice, Italy.
Throughout his career, Khaled has led landmark projects for Saudi royalty, including private palaces and large-scale urban planning initiatives. Notably, he has managed projects with built-up areas exceeding 180,000 m², overseeing every aspect from design reviews and contractor negotiations to landscaping, fit-outs, and finishing supervision. His capacity to manage multidisciplinary teams of over 1,800 personnel underlines his leadership strength and operational rigor.
His portfolio includes major works with AMAS – Al Shoula Group in Riyadh, urban restoration for the Saudi Commission for Tourism and National Heritage, and smart city planning initiatives. His expertise spans both modern and heritage architecture, with a passion for adaptive reuse and preservation—evident in his conservation projects such as Qaser Al Saqqaf in Mecca and Qaser Al Khusam in Jeddah.
Khaled combines Italian design sensibility with Middle Eastern contextual understanding, enabling him to bridge technical, cultural, and executive aspects of high-profile developments. His multilingual fluency in Arabic, Italian, and English enhances his communication across international teams.
Recognized for his punctuality, attention to detail, and unwavering professionalism, Khaled is driven by a philosophy of excellence and collaboration. His commitment to delivering projects that meet both functional and aesthetic goals continues to position him as a trusted leader in architectural project management in the region.
Muteb Alwobri
Muteb Alwobri
General Manager of Client and Investor Relations
In the world of finance and investment, few individuals carve out a path marked by consistency, dedication, and transformation. One such figure is Muteb Abdullah Saeed Alwobri Al-Qahtani, whose distinguished career spanning over 27 years culminated in his recent appointment as General Manager of Client and Investor Relations at Saudi Crown Holding — a strategic role that reflects both his seasoned leadership and his reputation as a trusted industry professional.
A Vision Fueled by Passion and Growth
Muteb’s career is built upon a strong academic foundation, holding a higher education degree complemented by advanced certifications from the Saudi Institute of Banking. His early years were marked by a continuous drive to enhance his skills through specialized training programs in:
- Customer Relationship Management (CRM)
- VIP Client Services
- Anti-Money Laundering and Fraud Detection
- Interactive Leadership Development
- Core Principles of Banking and High-Net-Worth Customer Engagement
This proactive pursuit of knowledge laid the groundwork for a robust and forward-thinking leadership style.
Over 27 Years of Excellence in Banking and Investment
Muteb’s professional journey began at Al Rajhi Bank, where he steadily advanced through a wide range of leadership roles, including:
- Teller and Head Teller
- Customer Service Manager
- Sales Manager
- Operations Manager
- Branch Manager
- Regional Manager – Northern Riyadh
- Portfolio Manager for High Net Worth Individuals (HNWIs)
In his role managing investment portfolios, he delivered exceptional growth results, demonstrating sharp market insight and a deep understanding of client needs. His performance earned him multiple achievement awards for outstanding sales and KPI results, establishing him as a results-driven leader with a track record of consistent success.
Leadership Beyond Banking
In addition to his achievements in the banking sector, Muteb has held executive leadership positions in prominent private companies, including:
- Swiss Dar Company, where he led institutional transformation and client relationship expansion
- A hotel group affiliated with Four Seasons Hotels & Resorts, where he oversaw high-profile guest relations and client service strategy
These experiences enriched his leadership profile, blending operational excellence with luxury service standards and customer-centric innovation.
Joining Saudi Crown Holding: A Strategic Move
Muteb’s appointment as General Manager of Client and Investor Relations at Saudi Crown Holding marks a new chapter aligned with the company’s ambitious growth vision. In this role, he is responsible for building and nurturing strategic partnerships with key clients and investors, applying a holistic approach based on trust, transparency, and performance.
His cross-sector expertise allows him to navigate complex stakeholder ecosystems with confidence, making him a key pillar in Saudi Crown’s expansion and investor engagement efforts.
An Inspiration for the Next Generation of Leaders
Muteb Alwobri’s story is more than a résumé — it’s an inspiring example of what can be achieved through vision, persistence, and continuous self-development. His journey demonstrates that leadership is earned through dedication and adaptability, and his presence at Saudi Crown Holding symbolizes the power of investing in exceptional national talent to drive sustainable growth.
Mustafa Farag
Mustafa Farag
Project Manager
Mustafa Farag is a seasoned international business strategist and project manager with a diverse background spanning real estate, international trade, and strategic development across Europe, Africa, and the Middle East. Born in Geneva in 1991 and of French-Sudanese heritage, Mustafa has consistently demonstrated a forward-thinking mindset, having entered university in the U.S. before the age of 16.
Educated in Engineering Physics at the University of Nebraska at Omaha, Mustafa balanced academic pursuits with early hands-on experience in real estate, working alongside family in property management and investment. His career trajectory took him across Germany, before advancing into defense and security technology studies in Austria, where he focused on advanced technical systems and specialized engineering related to security infrastructure. He then continued his training in Belgium while expanding into international trade, focusing on precious metals and stones and leveraging a rapidly growing global network.
Raised in a diplomatic environment, with strong ties to the United Nations through his father’s career as a senior diplomat, Mustafa developed early exposure to international affairs and high-level institutional settings. Fluent in five languages—French, English, Arabic, German, and Spanish, he has cultivated trusted local partnerships in markets across Europe, Africa, the Gulf, and Latin America.
His entrepreneurial path includes acquiring and renovating a Berlin-based restaurant—doubling its valuation within two years—and advising companies on international expansion and cross-border strategy. In 2022, he established an import-export firm in Senegal, followed by a role in Dubai’s real estate sector.
Today, Mustafa serves as Project Manager at Saudi Crown in Saudi Arabia, where he leads complex initiatives at the intersection of business development, stakeholder engagement, and operational execution—contributing to the Kingdom’s strategic transformation and growth agenda. Known for his negotiation acumen, public relations expertise, and cross-cultural fluency, Mustafa continues to build impactful ventures by connecting markets, aligning interests, and delivering long-term value.
Zeinab Sharif
Zeinab Zeinelabdeen Hussein Sharif
Director of International Relations
Ms. Zeinab Zeinelabdeen Hussein Sharif is the Director of International Relations and a Senior Adviser at Saudi Crown Holding Company, a dynamic Saudi-based investment group headquartered in Riyadh. With a career spanning over three decades in international business, investment, and diplomacy, Ms. Hussein Sharif brings a wealth of global experience, strategic insight, and cross-cultural expertise to the organization’s international engagements.
A dual French-Sudanese national, Ms. Hussein Sharif holds a BSc in Statistics and Economic Measurement from the University of Khartoum and a Diploma in Applied Statistics from the University of Cairo. She has been based in Geneva, Switzerland, for over 30 years, actively participating in high-level diplomatic and investment circles.
Her diverse professional background includes co-directing Khadija SA, a Swiss firm specializing in commodities and investments, and serving as a consultant with Swiss asset management company Hirsch & Cie (later Maverick Conseils SA), focusing on international real estate markets. Since 2008, she has advised multiple global companies and facilitated oil and gas ventures in emerging markets. She also served as an advisor to Khobra Al Saudia Investment Company from 2008 to 2013.
Ms. Hussein Sharif is a long-standing participant in the Quebec City Conference (QCC) and its successor, the Long-Term Investment Organization (LTIO), where she presented investment opportunities in Africa to global sovereign wealth funds and institutional investors. Her network spans senior representatives from entities like ADIA (UAE), China Investment Corporation, TIAA-CREF, and Canadian pension funds.
She actively engages with international development and ethical finance initiatives, attending seminars and joint programs organized by UNITAR in Geneva and contributing to the Global Ethical Finance Forum in Edinburgh—platforms committed to sustainable and responsible investment.
Outside the boardroom, Ms. Hussein Sharif plays a meaningful role in community and peace-building initiatives. She is a member of the United Nations Women’s Guild (UNWG), helping fund child-focused projects across Africa, and a founding member of the “Peace for the Horn of Africa” movement. She is also a member of the Geneva Diplomatic Club and a volunteer Arabic teacher for non-native speakers.
Her academic pursuits include continuing education in economics at Geneva’s Centre de Commerce et Langues and workshops at leading institutions such as Bank Vontobel. Fluent in Arabic, French, and English, Ms. Hussein Sharif is a globally connected figure whose contributions bridge the worlds of finance, diplomacy, and humanitarian development.
Elyssa Barakat
Elyssa Barakat
Director of the President’s Office
Mrs. Elyssa Barakat serves as the Director of the President’s Office at Saudi Crown Holding Co., a Saudi-based investment company with diverse interests across the Gulf and Europe. In this capacity, she plays a pivotal role in supporting executive leadership through strategic coordination, high-level administrative oversight, and the management of key governmental and institutional relationships. Her position places her at the intersection of diplomacy, governance, and international business strategy.
Raised and educated in Switzerland, Mrs. Barakat holds Swiss nationality and brings a refined global perspective to her work. Her multicultural fluency and ability to operate seamlessly in multilingual environments reflect her strong academic foundation, which includes a Swiss Federal Diploma in Business Administration and a diploma in Banking and Finance from CYP Lausanne.
Prior to joining Saudi Crown Holding, she built a distinguished career in compliance and financial services. As Compliance Officer at Lombard Odier, one of Switzerland’s most prestigious private banks, she specialized in regulatory adherence, anti-money laundering protocols, enhanced due diligence, and risk-based client profiling. Her responsibilities required deep knowledge of global regulations such as FATCA and QI, and the use of advanced compliance tools including World-Check and Lexis Nexis.
Mrs. Barakat also brings experience from her earlier roles in executive administration and private investment, including as Executive Secretary at Saudi Khobra Investment SA in Geneva. In parallel, she has consulted for global families through Family Office Services, providing personalized support in real estate, relocation, and luxury travel—showcasing her discretion, adaptability, and client-focused mindset.
Trilingual in Arabic, French, and English, with a working knowledge of German, Mrs. Barakat operates with cultural sensitivity and strategic clarity. Dividing her time between Riyadh and Switzerland, she is a trusted figure in international business circles and a vital asset in navigating high-level operations with professionalism and foresight.
